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Impact of Retail Branding On Consumer Buyer Behaviour: A Case of Retail Outlets in Botswana by Ayyappa Chakilam is a document available to read on EtoBox.

This document examines the impact of retail branding on consumer behavior in Botswana. It discusses how retail branding, mall personality, product/service quality, and shopping value impact purchase intentions. The study uses surveys conducted in Botswana

Author

Ayyappa Chakilam

Language

EN