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Ingenhoff Et Al 2021 Key Influencers in Public Diplomacy 2 0 A Country Based Social Network Analysis by Дмитро Луців is a document available to read on EtoBox.
This article investigates the role of key influencers on Twitter in shaping the public diplomacy and country images of Austria, Switzerland, and the Netherlands. By analyzing a dataset of tweets, the study identifies influential users and assesses the content they share, revealing that opinion leaders can significantly impact perceptions of countries more than official state actors. The findings provide insights into the evolving landscape of public diplomacy in the digital age, highlighting the importance
- Author
- Дмитро Луців
- Language
- EN