About this Business, Management and Accounting article
Evidence for Predicting the Effectiveness of value-Expressive versus Utilitarian Appeals: A Reply to Johar and Sirgy by Shavitt, Sharon is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Shavitt, Sharon
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 0091-3367)
- Published
- 1992
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)