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What is Sustainable Tourism Marketing Insights about?

This document provides an introduction to a special issue of the journal Sustainability on the topic of marketing for sustainable tourism. It was edited by Umberto Martini and Federica Buffa and contains 16 articles addressing various aspects of sustainable tourism marketing such as destination positioning, visitor experiences, tourist behaviors and environmental responsibility. The special issue examines how marketing and business models must adopt sustainable approaches in order to compete in the current

Author

madina.lukpanova

Language

EN