About this document
Point of Sale Marketing Strategies by Emmerich Chiong is a document available to read on EtoBox.
This document discusses point-of-sale marketing strategies for retailers. It outlines the key players in the supply chain from manufacturers to customers and identifies key sales and profit drivers as the number of shoppers, their purchase frequency, and average basket size. It then discusses challenges in retailing today and frameworks for the four P
- Author
- Emmerich Chiong
- Language
- EN