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About this Business, Management and Accounting article
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective by Liao, Shuling; Cheng, Colin C.J. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Liao, Shuling; Cheng, Colin C.J.
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0148-2963)
- Published
- 2014
- Field
- Business, Management and Accounting (Social Sciences)