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Authentic Business : How to Create and Run Your Perfect Business by Crofts, Neil is a business book available to read on EtoBox.

What is Authentic Business : How to Create and Run Your Perfect Business about?

<p><p>do You Dream Of Stepping Off The Corporate Treadmill? Do The Politics And Greed Of Corporate Life Leave You Cold? It Doesn&#8217;t Have To Be Like That. <i>authentic Business</i> Shows That Business Can Be Positive, Fun And Meaningful &#8211; As Well As Profitable. <p>using Inspiring Examples From Those Who Have Made The Leap, <i>authentic Business</i> Takes You, Step By Step, Through The &#8216;why?&#8217; And &#8216;how?&#8217; Of Starting A Business That Comes Naturally To You And Respects Others. It Picks Up Where <i>authentic</i> Left Off, This Time Applying The Principles Of Sustainable Behaviour To Business&#58;<p><ul><p><li>a Purpose Beyond Profit<p><li>a Purpose That Is Profoundly Held<p><li>a Purpose That Is Socially And/or Environmentally Positive<p><li>integrity Between Communication And Action<p><li>respect For Others<p><li>sensibility To Exploitation Of Resources And Customers<p><li>a Distinct And Unique Business Personality.<p></ul> <p>businesses That Understand These Principles, Like Innocent, Yeo Valley, Howies And Doves Farm, Are Thriving. <i>authentic Business</i> Shows Why Everyone Should Support Them And How To Turn Your Business Idea Or Your Organization

Who reads Authentic Business : How to Create and Run Your Perfect Business?

Author

Crofts, Neil

Publisher

John Wiley & Sons

Published

2005

Language

EN

ISBN

9781841126494

Category

business

Subjects

Management, Business

Rating

2 / 5 (1 ratings)

Updated

2026-03-14