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Green Marketing Strategies in India by taehyunmisvarones is a document available to read on EtoBox.

What is Green Marketing Strategies in India about?

The document discusses the traditional agricultural marketing structure in India and its evolution towards green marketing practices, particularly influenced by digital strategies post-COVID-19. It highlights the importance of sustainable products, environmental governance, and consumer awareness regarding organic versus inorganic products. The paper also examines the role of government policies and business ethics in promoting environmentally friendly marketing strategies.

Author

taehyunmisvarones

Language

EN