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This research investigates the relationship between media multitasking and creativity using various measures such as the alternative uses task (AUT) and the Chinese compound remote association task (CCRAT). The findings indicate no significant relationship between media multitasking and creativity overall, but a positive correlation exists under specific conditions, particularly in fluency and flexibility on the AUT for certain multitasking groups. Additionally, media multitasking predicted accuracy in conv

Author

nailanajlaindafajrany

Language

EN