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Aten Marketing Strategy Overview by gehani is a document available to read on EtoBox.

What is Aten Marketing Strategy Overview about?

Aten is the number 1 ranked brand of hypertension medication in India owned by Zydus Cadila Healthcare. It has a market share of over 50% and brand value of around 97 crore rupees. The main ingredient is Atenolol, which is prescribed to treat conditions like angina, arrhythmia, heart attacks, and migraines. It targets doctors across specialties like general physicians, cardiologists, and neurologists. Aten has been growing its market share faster than the overall market over the last months and years.

Author
gehani
Language
EN

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