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Key Factors in Technology Marketing by ScribdTranslations is a document available to read on EtoBox.
Institutions with biotechnology products struggle to successfully market their innovations due to underestimating the marketing process, which includes everything from product conceptualization to adoption. Key factors for effective marketing include knowledge of technology and market, understanding customer needs, and establishing distribution channels. Common errors include ignorance of technology
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- ScribdTranslations
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- EN