About this document
Thesis Draft by techmonyorodaniel is a document available to read on EtoBox.
Maasmechelen Village, a luxury outlet in Belgium, utilizes RFM analysis and member feedback to assess the marketing investment for its Level 2 members, who contribute significantly to revenue but face gaps in personalization and communication. The study identifies key issues such as inconsistent points registration and unclear benefits, recommending both short-term and long-term strategies to enhance member engagement and increase customer lifetime value. This research provides actionable insights for impro
- Author
- techmonyorodaniel
- Language
- EN