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Identity and Purchases in League of Legends by Mateus Cecatto is a document available to read on EtoBox.

What is Identity and Purchases in League of Legends about?

This document is the abstract of a study that examines how players of the online game League of Legends use purchases of virtual items to craft their identity and present themselves to others. The study uses social identity theory and self-presentation theory to analyze how identification with social groups and desires for self-presentation influence purchase behavior. It surveys 209 League of Legends players about their purchases and different self-presentation strategies like self-promotion, ingratiation,

Author

Mateus Cecatto

Language

EN