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Understanding Services Marketing Mix by Kalim Knn is a document available to read on EtoBox.

What is Understanding Services Marketing Mix about?

The document discusses the key aspects of services marketing mix decisions. It defines services as intangible products and outlines their unique features. India has a large and growing services sector, accounting for over half of GDP. The 7Ps framework is introduced as tools for services marketing - product, place, price, promotion, people, physical evidence, and process. Each P is described in detail with examples to convey the nature and challenges of services.

Author

Kalim Knn

Language

EN