Opening book details…
Can I read Research Handbook on Export Marketing (Research Handbooks in Business and Management series) on EtoBox?
Research Handbook on Export Marketing (Research Handbooks in Business and Management series) by Julian, Craig C. (author) is a scholarly article available to read on EtoBox.
What is Research Handbook on Export Marketing (Research Handbooks in Business and Management series) about?
There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.
- Author
- Julian, Craig C. (author)
- Publisher
- Elgar Publishing Limited, Edward
- Published
- 2014
- Language
- EN
- ISBN
- 9781781954386