About this document

Luxury Store Impact on Consumer Emotions by Moeed Mirza is a document available to read on EtoBox.

1) The document discusses research on how perceived luxury in stores can influence consumer emotions of pleasure and arousal. It reviews literature showing pleasure and arousal are positively correlated and that arousal increases desire to interact with an environment. 2) The methodology section then describes a study conducted with 218 US consumers where they were exposed to high-vs-low luxury store images and measures of perceived luxury, pleasure, arousal, and store preference. Hypotheses were that per

Author

Moeed Mirza

Language

EN