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Behavioral Factors in Mobile Banking Adoption by kabjanjas1981 is a document available to read on EtoBox.

This study investigates the influence of Behavioral Decision Theory (BDT) on the adoption of mobile banking (MB) among customers in Tanzania, highlighting the low adoption rates despite the recognized benefits of MB. Through a survey of university students, it identifies that customers are more likely to adopt MB when they possess knowledge about risk management and the benefits of MB services. The research emphasizes the need for banks to educate customers about MB to enhance adoption rates.

Author

kabjanjas1981

Language

EN