Can I read Consumer Behavior Course Delivery Plan on EtoBox?
Consumer Behavior Course Delivery Plan by Dr. Shailendra Kumar Srivastava is a document available to read on EtoBox.
What is Consumer Behavior Course Delivery Plan about?
The document outlines a plan of delivery for a course on consumer behavior, listing 8 modules that will be covered over 9 lectures. Each module includes topics, learning outcomes, learning aids/methodology, types of content, and a quiz to clarify misunderstandings. The modules progress from introductions to consumer behavior and marketing concepts to more specialized topics like research processes, sampling techniques, and types of consumer research.
- Author
- Dr. Shailendra Kumar Srivastava
- Language
- EN