About this document
Rise and Fall of Disc Tarra Store by kurniawan adhi is a document available to read on EtoBox.
Disc Tarra was once a successful music retail chain in Indonesia with over 100 stores. However, changing music consumption trends towards digital formats hurt their business. Attempts to transition into lifestyle stores and online sales were too late and did not align with their core expertise. While franchising allowed growth, it also limited their ability to quickly change the business model. Recommendations to help Disc Tarra survive included focusing on niche premium products, maintaining communities of
- Author
- kurniawan adhi
- Language
- EN