About this document
Shopee Marketing Strategy Analysis by Ni Putu Ayu Melati Dewi Gayatri is a document available to read on EtoBox.
Shopee is an e-commerce mobile application available on Android and iOS that allows users to buy and sell a wide range of products. It has over 20 product categories and uses a simple interface. Shopee aims to provide an easy platform for both shoppers and sellers through features like multiple image uploads, order tracking, and customer service assistance. The company utilizes a 4P marketing strategy including establishing a diverse product portfolio, offering flexible payment options and a universal price
- Author
- Ni Putu Ayu Melati Dewi Gayatri
- Language
- EN