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MBA Marketing Management Overview by Lavanya Lavs is a document available to read on EtoBox.

What is MBA Marketing Management Overview about?

This document discusses the purpose and modules of an MBA course in Marketing Management. The purpose is to develop an understanding of concepts, strategies, and issues involved in marketing products and services. The course contains five modules that explore topics in detail, including social marketing, marketing mix, customer value, competitor analysis, consumer behavior, demand forecasting, and market segmentation, targeting, and positioning.

Author

Lavanya Lavs

Language

EN