Can I read Personal Selling in Industrial Markets on EtoBox?

Personal Selling in Industrial Markets by C.N. Krishna is a document available to read on EtoBox.

What is Personal Selling in Industrial Markets about?

The document provides background information on personal selling and Nilgiris, an Indian supermarket chain. It discusses how personal selling involves face-to-face interactions between salespeople and customers to promote products. Personal selling is important for selling industrial products that require demonstrations or with illiterate customer bases. The document also gives a brief history of Nilgiris, which was founded in 1905 and specializes in dairy, baked goods, and other products sold under the bra

Author

C.N. Krishna

Language

EN