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Customer Relationship Management Strategies by Trisha Enil is a document available to read on EtoBox.
What is Customer Relationship Management Strategies about?
This document provides an overview of key concepts related to customer relationship management and customer service. It defines customers and customer service, and explains the importance of customer service quality and differentiation. Customer lifetime value is discussed as a way to quantify the long-term value of individual customers. Successful CRM strategies outlined include adopting a customer-centric mindset, using CRM software, quantifying customer costs, training customer service staff, empowering
- Author
- Trisha Enil
- Language
- EN