Opening book details…
Can I read 大師輕鬆讀 品牌領導 on EtoBox?
大師輕鬆讀 品牌領導 by 大師輕鬆讀 is a nonfiction available to read on EtoBox.
What is 大師輕鬆讀 品牌領導 about?
Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clarifying And Elaborating The Brand Identity -- Part Iii. Brand Architecture: Achieving Clarity, Synergy, And Leverage : 4. The Brand Relationship Spectrum -- 5. Brand Architecture -- Part Iv. Building Brands: Beyond Advertising : 6. Adidas And Nike: Lessons In Building Brands -- 7. Building Brands: The Role Of Sponsorship -- 8. Building Brands: The Role Of The Web -- 9. Building Brands: Beyond Media Advertising -- Part V: Organizing For Brand Leadership : 10. Global Brand Leadership: Not Global Brands. David A. Aaker, Erich Joachimsthaler. Includes Bibliographical References (p. 331-335) And Index.
Who reads 大師輕鬆讀 品牌領導?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- 大師輕鬆讀
- Publisher
- THE FREE PRESS
- Published
- 2021
- Language
- EN
- ISBN
- 9780684839240
- Category
- nonfiction
- Subjects
- Management, Marketing, Business