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This document summarizes a multi-year study on practice areas within professional services firms. The researchers faced both fieldwork and conceptual challenges in conducting this research at the practice area level rather than the firm level. Fieldwork challenges included a lack of objective public data, difficulty accessing senior practice managers, issues of secrecy around proprietary knowledge, and challenges measuring performance. Conceptual challenges involved clearly defining practice areas, conceptu

Author

benothmene.skandeer

Language

EN