About this document

Consumer Behavior and Online Marketing Strategies by Anuj Sonkar is a document available to read on EtoBox.

This document provides an overview of key topics related to consumer behavior, market research, and advertising online. It discusses factors that influence consumer purchasing decisions online, the decision making process, and how companies build relationships with customers. It also outlines objectives of web advertising and common advertising methods used online like banners, email marketing, and more. Market research techniques for the internet like surveys, focus groups, and analytics are also covered.

Author

Anuj Sonkar

Language

EN