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This document outlines the assessment form for a project in the course COMM6608019 - Brand Sustainability Strategy at Bina Nusantara University. It details the learning objectives, outcomes, assessment criteria, and instructions for a group project focused on creating a proposal for brand sustainability strategies. Students are required to analyze key issues, conduct SWOT and competitor analyses, and propose creative solutions aligned with brand values.

Author

Gora Marondos Kayara Saragih

Language

EN