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International Marketing Research Guide by Rishi Dogra is a document available to read on EtoBox.

What is International Marketing Research Guide about?

This document provides an overview of international marketing research. It discusses the objectives and structure of the unit, which focuses on explaining the global marketing research scenario and procedures for undertaking international marketing research. The key techniques available include survey research, interviewing, analyzing field data, and preparing research reports. The scope of international marketing research covers socio-economic factors, market size and trends, competitive structure, and rul

Author

Rishi Dogra

Language

EN