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Manage Your Subscription Business: Grow Your Customer Base by Vikram Ravishankaran is a nonfiction available to read on EtoBox.

What is Manage Your Subscription Business: Grow Your Customer Base about?

From newspapers, magazines, book- and fruit-of-the-month, all the way to today’s dizzying options in the digital world, subscription-based services can be a win-win for companies as well as their customers. Is it right for your business? Frequent users value ease of delivery and the discounts offered in exchange for a regular commitment to buy, plus the new benefits of the digital age. Businesses receive a more predictable cash flow, even if they offer a mix of subscription plus pay-on-demand and rent plus buy. Before you decide that if it’s good enough for Netflix, Microsoft, and Amazon, it’s good enough for you, first learn why some subscription-based businesses fail. Manage Your Subscription Business: Grow Your Customer Base will give you a solid grounding for success in this popular business model: •Learn the basics of a subscription-based business •Decide the pricing model •Develop customer relationships •Measure performance (especially churn rate!) •Retain and reward loyal customers •Acquire new customers •Avoid problems that cause failure Creating a successful membership model can fix problems that lead to business failure while giving you a solid customer base. Learn the to

Who reads Manage Your Subscription Business: Grow Your Customer Base?

Author

Vikram Ravishankaran

Language

EN

Category

nonfiction