About this document
Holistic Branding Case Study Insights by Dipanjan Das is a document available to read on EtoBox.
The document discusses a case study of a brand that underwent a holistic branding transformation. It overhauled its brand essence, traits, strategic positioning, internal culture, and external touchpoints. Workshops trained all staff on new brand values to develop a revised customer experience. New signage, reception areas, and advertisements launched the transformed brand identity to customers.
- Author
- Dipanjan Das
- Language
- EN