Can I read Communicating India’s Soft Power: Buddha to Bollywood (Palgrave Macmillan Series in Global Public Diplomacy) on EtoBox?

Communicating India’s Soft Power: Buddha to Bollywood (Palgrave Macmillan Series in Global Public Diplomacy) by Daya Kishan Thussu (auth.) is a nonfiction available to read on EtoBox.

What is Communicating India’s Soft Power: Buddha to Bollywood (Palgrave Macmillan Series in Global Public Diplomacy) about?

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others."-- Provided by publisher

Who reads Communicating India’s Soft Power: Buddha to Bollywood (Palgrave Macmillan Series in Global Public Diplomacy)?

Author

Daya Kishan Thussu (auth.)

Publisher

Palgrave Macmillan US : Imprint: Palgrave Macmillan

Published

2013

Language

EN

ISBN

9781137027894

Category

nonfiction

Subjects

Political Science, History, Sociology