About this document
Brand Abstraction Model Overview by nagashatrax is a document available to read on EtoBox.
The document describes a brand abstraction model with 4 levels. Level 1 focuses on similar image, target market and product category. Level 2 has similar image and market but dissimilar products. Level 3 has similar image but dissimilar market and products. Level 4 has dissimilar image, market and products. It provides Sony as an example, starting from similar magnetic products and expanding to different target markets and product categories like mobile phones and laptops.
- Author
- nagashatrax
- Language
- EN