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Innovative Strategies in Industrial Marketing by ghalib.ah110 is a document available to read on EtoBox.

What is Innovative Strategies in Industrial Marketing about?

Mr. M. Ramarao inherited a small shoe manufacturing business called Remsons Shoes from his father that supplied unbranded shoes to other companies. Seeing no future in this, Ramarao researched the market and found an opportunity in safety shoes for industrial workers. He started manufacturing and marketing industrial safety shoes. Through good customer service, involvement in industry organizations, and establishing relationships with unions and managers, Remsons became a major supplier of industrial safety

Author
ghalib.ah110
Language
EN