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What is Ch-7 (1) Business Models and Capturing Value about?

This chapter discusses how organizations create and capture value through business models, which explain the transformation of ideas into valuable offerings for customers. Key elements of a business model include value proposition, target market, and sustainability, all of which help connect innovation with commercial outcomes. Business model innovation is crucial for maintaining competitive advantage and involves an ongoing process of testing and adapting strategies to meet market needs.

Author

magmoudmomani2

Language

EN