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It's not how good you are, it's how good you want to be : the World's Best-Selling Book by Paul Arden by Paul Arden is a self-help book available to read on EtoBox.

What is It's not how good you are, it's how good you want to be : the World's Best-Selling Book by Paul Arden about?

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Who reads It's not how good you are, it's how good you want to be : the World's Best-Selling Book by Paul Arden?

Author

Paul Arden

Publisher

Phaidon Press Ltd

Published

2003

Language

EN

ISBN

9780714843377

Category

self-help

Subjects

Psychology, Marketing, Fiction

Rating

3.76 / 5 (8,631 ratings)

Updated

2026-03-13