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This document discusses techniques for generating business ideas, including brainstorming, focus groups, and library/internet research. Brainstorming involves a group generating many ideas quickly without criticism. Focus groups use group dynamics to gain insight into customer perspectives. Libraries and online research can provide industry reports and publications to spark ideas. Establishing an "idea bank" and encouraging creativity in the organization can also support ideation. Proper documentation and s

Author

Hermain Fayyaz Karim

Language

EN