About this document

MKT 205 Project: Healthy Carob Bars by Blair Gathogo is a document available to read on EtoBox.

This document outlines a marketing plan for a new "healthy" carob bar product aimed at busy mothers. It introduces the product and target persona, Amanda, a 35-year-old married mother. It then discusses promotion through in-person sampling events and social media, pricing through a premium strategy competitive with other healthy snacks, distribution through retail channels, and evaluating effectiveness through surveys and comparing sales and costs to competitors. The goal is to market the product as a healt

Author

Blair Gathogo

Language

EN