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Pragmarketism : pragmatic marketing insights for winning Indian consumers by Trupti Bhandari, Arvind Bhandari is a nonfiction available to read on EtoBox.

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WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don t apply. It s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing breakthrough innovation frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMC

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Author

Trupti Bhandari, Arvind Bhandari

Publisher

HarperCollins India

Published

2020

Language

EN

ISBN

9789353577339

Category

nonfiction