About this document

Understanding Consumer Behavior Dynamics by Sourav Ghoshal is a document available to read on EtoBox.

This document provides an introduction to consumer behavior, including: 1. Definitions of consumer behavior and what it involves, such as the psychological, social, and physical behaviors of consumers as they are aware of, evaluate, purchase, consume, and discuss products and services. 2. The meaning and definitions of key terms like consumer, factors that influence consumer behavior, and the managerial and customer perspectives of consumer behavior. 3. An overview of the objectives and structure of the

Author

Sourav Ghoshal

Language

EN