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Brand KPI: Sales, Share, Growth Insights by Lê Quang Nhật is a document available to read on EtoBox.

Let me break this down step-by-step: 1. Company Revenue = Volume x Retail Price = 10,000 x 30,000 = 300,000,000 VND 2. COGS = Cap + Bottle + Liquid + Label = 1,000 + 3,000 + 6,000 + 2,000 = 12,000 per bottle 3. COGS Total = COGS per bottle x Volume = 12,000 x 10,000 = 120,000,000 VND 4. Gross Profit = Revenue - COGS Total = 300,000,000 - 120,000,000 = 180,000,000 VND 5. Marketing Budget = 50% of Gross Profit =

Author

Lê Quang Nhật

Language

EN