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What is Integrated Marketing Communications Plan about?

The document outlines the integrated marketing communications strategy planning process. It involves performing a situation analysis of the brand, customers, and competition. The analysis informs the development of marketing objectives and strategy. Communications tasks and objectives are then defined to support the overall marketing strategy. A creative strategy is developed to convey the desired positioning and response. Finally, appropriate media and other activities are selected, and an evaluation plan

Author

sanjeev

Language

EN