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What is Sales Promotion Trends in India about?

This document discusses how sales promotion strategies have shifted from an emphasis on expensiveness to effectiveness. It analyzes how companies in India are moving beyond expensive promotional activities like extensive advertising, towards more cost-effective techniques. These include sales promotions that provide consumers extra value, like free gifts, rebates or coupons. The summary discusses how businesses must now consider integrating various promotional activities across a product

Author

ijr_journal

Language

EN