Can I read SME Sustainability on EtoBox?

SME Sustainability by Lailani Matias is a document available to read on EtoBox.

What is SME Sustainability about?

The document discusses how social media can impact the sustainability of small and medium businesses in Macedonia. It conducted a survey of 244 businesses in Macedonia to analyze the effectiveness of social media marketing and its impact on business sustainability. The results indicated that social media marketing has a positive impact on business effectiveness and sustainability, but that social media is still in early stages in Macedonia and there is room for improvement.

Author

Lailani Matias

Language

EN