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What is Consumer Preferences for Coca Cola Study about?

This document provides a summary of a study on consumer preferences for Coca-Cola drinks. The study was conducted in Delhi and Ghaziabad, India through surveys using structured questionnaires. The surveys found that most consumers prefer Pepsi as their first choice of cola, followed by Coca-Cola. Key factors influencing consumer preferences were found to be color intensity and flavor of the drinks. The study provides Coca-Cola insights into consumer preferences that can help them better target their product

Author

Krishan Kant Partihar

Language

EN