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Another Reasearch by phananhthu071111 is a document available to read on EtoBox.

What is Another Reasearch about?

This research investigates the impact of social media influencers on the purchase intentions of Generation Z consumers in the cosmetic industry in Ho Chi Minh City. It highlights the significant role of influencers in shaping consumer behavior, particularly among young people who are highly engaged with social media. The study aims to identify key factors influencing purchase decisions and provide recommendations for brands to effectively utilize influencer marketing strategies.

Author

phananhthu071111

Language

EN