Can I read Consumer Behavior at Grolier Int. Pvt. Ltd on EtoBox?

Consumer Behavior at Grolier Int. Pvt. Ltd by Kanisha Mittal is a document available to read on EtoBox.

What is Consumer Behavior at Grolier Int. Pvt. Ltd about?

Grolier Inc. was established in 1895 in Boston as a publisher of reference books and multimedia products. It grew significantly over the decades and became the largest publisher of encyclopedias in the US by the 1960s-1970s. However, misguided diversification efforts and overexpansion caused huge financial losses for the company in the 1970s. Grolier faced declining market share and regulatory issues regarding its sales practices. By the late 1970s, Grolier had lost over $160 million and was delisted from t

Author

Kanisha Mittal

Language

EN