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Measuring Leisure Travel Motivation by aura.daraba is a document available to read on EtoBox.
What is Measuring Leisure Travel Motivation about?
The document discusses the development of a self-report scale to measure leisure travel motivation, emphasizing the importance of understanding consumer motivations for effective tourism marketing. It highlights the lack of empirical research in this area and presents findings from three studies that evaluate the scale
- Author
- aura.daraba
- Language
- EN