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What is A Study On Changing Pattern of Rural Consumers about?

Rural markets offer vast opportunities to marketers due to the different profile of rural consumers, large and scattered rural population, and higher purchasing capacity which impact their decision-making. Over the past decade, there is a visible change witnessed in sales of branded daily needs in the rural segment. Despite farm distress and stagnant incomes, consumption of consumer goods has grown at a slower pace in rural places than in urban areas. The entry of smartphones and the massive rea

Author

International Journal of Advance Study and Research Work

Language

EN