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The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business by Colin Barrow; Paul Barrow; Robert L. Brown is a nonfiction available to read on EtoBox.

What is The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business about?

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management,**__The Business Plan Workbook__**takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edi

Who reads The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business?

Author

Colin Barrow; Paul Barrow; Robert L. Brown

Publisher

Kogan Page, Limited

Published

2018

Language

EN

ISBN

9780749481797

Category

nonfiction

Subjects

Business, Management, Finance