About this document

Political Marketing Strategies Explained by Pinto Buana Putra is a document available to read on EtoBox.

The Routledge Handbook of Political Marketing, edited by Jennifer Lees-Marshment, provides innovative insights into how political marketing can enhance the relationship between politicians and the public. It includes contributions from various scholars worldwide, covering topics such as market research methods, branding, communication strategies, and the role of opinion research in campaign strategy. The handbook aims to serve as a comprehensive resource for both practitioners and academics, guiding future

Author

Pinto Buana Putra

Language

EN